Tom Christides


Many organizations believe they are ready to manage complex and sudden events involving people. In reality most aren’t. They have not identified the risks nor the resources of people, equipment and systems immediately needed to manage and respond to these events. It is only when an event occurs that they discover the shortfalls in planning, training and response. Then it is too late.

Before becoming a crisis communications associate for Kenyon International Emergency Services, I spent three decades in the airline industry. I began my career in 1980 and have worked with Passenger Services as well as Sales, Marketing and International Relations for Finnair, Swissair and Blue1/SAS in Finland and abroad a.o. heading the Finnair teams in Hamburg and West-Berlin 1987-1990.

From 1999 until end of 2012 I held the position as VP Corporate Communications as well as Head of Security, Public Affairs and Environment at Blue1, the Finnish subsidiary of SAS Scandinavian Airlines. During this time, as Emergency-Spokesperson, I learned the hard way how dramatic and intense the media pressure will be while experiencing besides a great number of strikes and walk-outs, five major genuine crisis situations, two of them fatal accidents where close to 300 people lost their lives and many more lost a loved one. I learned how incredibly important the company’s response is for the families involved.  No two events are ever the same, but the consequences tend to be: missing or injured people, families and employees in distress, lack of resources, overwhelming media attention and confusion.

Why choose me?

Because I have been there. I know by hearth what happens when the accident occurs!

Based on my own experience, I have facilitated numerous courses in Crisis Communications Management and have acted as guest speaker at many contingency planning workshops. I speak English, Swedish, German and Finnish.